Partnership gives birth to Weichert Realtors First Class

Business and community leaders gathered in Dover on Monday afternoon for a ribbon-cutting ceremony to celebrate the partnership of First Class Properties and Weichert Real Estate Affiliates Inc. Weichert will help First Class reach a broader base of clients through its 38-state network of more than 450 realty offices. (Delaware State News/Ashton Brown)

Business and community leaders gathered in Dover on Monday afternoon for a ribbon-cutting ceremony to celebrate the partnership of First Class Properties and Weichert Real Estate Affiliates Inc. Weichert will help First Class reach a broader base of clients through its 38-state network of more than 450 realty offices. (Delaware State News/Ashton Brown)

DOVER –– First Class Properties in Dover is getting a new name — Weichert Realtors First Class after its recent partnership with northeast real estate giant Weichert Real Estate Affiliates Inc.

“We’ve been looking for an opportunity to grow our business and better serve our clients and after learning about Weichert Real Estate, we noticed right away there was an ethical and strategic synergy,” First Class owner Audrey Ellen Brodie said at a ribbon cutting ceremony Monday.

Weichert was founded 45 years ago and in 2001 adopted a franchise model and now has more than 450 real estate offices in 38 states handling both commercial and residential properties.

“First Class’ clients will benefit from working with us because we provide a one-stop shop, meaning we handle everything from mortgages, to titles and even concierge services like getting customers set up with cable or any other needs,” Martin Reuter, president of Weichert said. “We also have a large Internet presence, one of the largest in real estate, and since becoming a franchise, have a national customer service center so people can have their questions answered personally right away over the phone or online.”

First Class hopes the name recognition of Weichert will attract more prospective clients, those looking to sell but especially those looking to relocate from out of state.

“One of the many things that initially drew us to partner with Weichert was their national brand awareness. Many prospective clients in our region relocate from New Jersey, New York, Pennsylvania and Maryland. Weichert’s well-respected reputation, coupled with our regional expertise, will attract additional clients to our office and team of professionals,” Ms. Brodie said.

First Class has been steadily expanding since it opened a decade ago and is currently ranked sixth of 32 brokerages in Kent County.

“It’s an exciting day for Kent County when a local business takes the opportunity to grow and improve,” Judy Diogo, president of the Central Delaware Chamber of Commerce said. “I’m just so thrilled for Audrey and her whole team of Realtors.”

Even though First Class is now part of a franchise, many of the aspects of the business will remain local.

“Our office will retain the same ownership, fine management and qualified Realtors and our clients will continue to get the first-class treatment,” Ms. Brodie said.

Mr. Reuter did say that Weichert is more than just a brand name, it’s a business model.

As part of joining the franchise, Weichert offers tools, training and marketing techniques to set businesses apart from the competition and Ms. Brodie said she hopes to use the tools to improve upon her already well-experienced team of realtors.

Weichert Realtors First Class is at 1641 E. Lebanon Road in Dover and can be reached at 677-0770 or WeichertFirstClass.com.

First Class is a member of the New Castle County Board of Realtors, Kent County Association of Realtors, Sussex County Association of Realtors, Delaware Association of Realtors and the National Association of Realtors. The office serves Kent and Sussex counties and spans into New Castle, as far north as Middletown.

“We are now looking forward to upgrading everyone to first class,” Ms. Brodie said.

Reach staff writer Ashton Brown at abrown@newszap.com. Follow @AshtonReports on Twitter.

You are encouraged to leave relevant comments but engaging in personal attacks, threats, online bullying or commercial spam will not be allowed. All comments should remain within the bounds of fair play and civility. (You can disagree with others courteously, without being disagreeable.) Feel free to express yourself but keep an open mind toward finding value in what others say. To report abuse or spam, click the X in the upper right corner of the comment box.

Facebook Comment