Tru by Hilton hotel opens in Georgetown

GEORGETOWN – Family travelers, tourists and travel ball teams have a new lodging option in the heart of Sussex County.

Tru by Hilton, the fastest brand to market in Hilton’s history, officially opened its four-story, 90-room hotel on southbound US 113 Thursday. Check-in for the first guests was 4 p.m.

“This is the ‘true’ opening day,” said Jonathan Silver, vice president of the ONIX Group that is involved in development of College Park Campus. “I remember back in 2013, when we made our pitch to the Delaware Economic Development Office for an infrastructure grant for the College Park Campus, we had said to them that one of our goals was to bring a hotel into the site. And not just any hotel. We told them it was our goal to bring either a Hilton or a Marriott to Georgetown. It feels very good to be here today knowing that that promise was kept.”

As the first Tru by Hilton in Delaware, the Georgetown hotel caters heavily toward youth, sports and active families.

“It aims to capture travelers who have a millennial mindset, or an interest in value and simplicity. It caters to the mid-scale. The rooms are efficient.

The public spaces are vibrant, and they designed to create active areas for people to play games, lounge, eat and work,” said Mr. Silver. “We believe that there is no better market in this state for this brand. Given the heavy sports culture here, we feel that this hotel creates a youthful, fun and unique place for visiting people to stay. Families coming to Georgetown are going to love this hotel.”

Georgetown Mayor Bill West thanked the ONIX Group and the Silver family for their continued commitment in Georgetown.

“This is in Georgetown,” Mayor West said. “This is going to help this community tremendously, with the sports complexes that we have. The Sports at the Beach with over 700 kids playing baseball. The Sand Hill Fields, once we get that up and running but the weather not cooperated, 700 kids for tournaments. And we’ve got the racetrack (Georgetown Speedway), stock car races south of us that is drawing people from Canada, New York and Florida. This area has taken off tremendously.”

Tru by Hilton guests will have access to a fitness center, business center, indoor pool and outdoor patio. Tru by Hilton’s unique lobby is seamlessly broken into four distinct areas, and gives its guests plenty of options: Eat, Work, Play and Lounge.
Each room is fitted with a mobile desk to allow for a customizable in-room workstation, as well as a 55-inch TV. There are ADA-compliant accommodations in some rooms.

“And for the parents of athletes coming to Georgetown, yes, we have guest laundry,” said Mr. Silver.
Laundry facilities are located on the second and fourth floors.
In the hotel’s play area are two foosball tables, a rock’em, sock’em robot station as well as a unique work or art: a wall mural that portrays the historic Circle of Georgetown and highlights the hotel’s proximity to the area’s signature attractions, such as Sports at the Beach, DE Turf and Dog Fish Brewery.

“One of cool things that this brand makes you do is a mural wall,” said Mr. Silver. “We tried to play off The Circle and what is around The Circle. We tried the capture what makes Georgetown very special.”

“We are so incredibly proud of this hotel being the first in the state of Delaware. This joins 60 other Tru’s in the family,” said Talene Staab, Global Head for Tru by Hilton. “Tru is just a gamechanger. It is something completely different.”

The new hotel is located within easy walking distance to numerous businesses and eateries, including Pizza King, Hardee’s, JD Shuckers and Redner’s, to name a few.

“The spirit of this hotel is to create an experience rather than just a place to simply pass through,” said Mr. Silver. “You’re not going to forget you stayed here. It is going to be a memorable experience and a fun experience.”

The development cost for the hotel was approximately $12 million. It brought 80 construction jobs along with 20 to 25 permanent hotel jobs, mostly fulltime positions, Mr. Silver said.

The Tru by Hilton joins four other hotels/motels in the immediate Georgetown area; Quality Inn & Suites, the Brick Hotel, Classic Motel and Microtel Inn & Suites Georgetown.

This is the Kennett Square, Pennsylvania-based ONIX Group’s seventh hotel. Its other Delaware hotel is the Comfort Inn in Rehoboth beach. ONIX also has hotels in New Jersey, Pennsylvania and Florida.

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