Save the Music display promotes music education

 

Scott Phillips of Camden shows off a peace sign he drew on a ball at the VH1 Save the Music event in the Toyota tent at Firefly at The Woodlands of Dover International Speedway on Thursday.  (Delaware State News/Marc Clery)

Scott Phillips of Camden shows off a peace sign he drew on a ball at the VH1 Save the Music event in the Toyota tent at Firefly at The Woodlands of Dover International Speedway on Thursday. (Delaware State News/Marc Clery)

DOVER –– Toyota and VH1 are in the second year of a partnership to keep music in schools through the Save the Music program and is collecting motivation for younger generations at music festivals like Firefly.

“We like to meet the consumer where they are, and being able to give music fans the voice to share what music means to them while doing so, is our ideal scenario,” said Steve Appelbaum, national manager, engagement marketing, Toyota Motor Sales, U.S.A. Inc.

Firefly attendees started with green stress balls on Thursday to create the bottom lines of the mosaic which features trees inspired by the Woodlands with Firefly’s trademark green and blue balloon in the center.

“Basically I design a different mosaic for each stop and we use the balls to make the final product,” said Rachelle Flata, a graphic designer from the Toyota/VH1 partner Bagavagabonds.

Ms. Flata not only designs the mosaics but puts each ball in place as more and more are written on to create the final product.

The mosaic, measuring about 10 feet by 10 feet should be completed by the time the festival ends on Sunday.

“Instead of writing something, I decided to draw a heart and peace sign because that’s what music means to me,” said Camden resident Scott Phillips while using a marker on a green ball.

Others waited in line to pen simple words like “energy” and “motivation” while others chose statements like “music allows me to express my emotions.”

Firefly is the fourth stop on the summer festival journey which will end in Chicago. When the journey ends, the mosaics from each festival will be put on display and one lucky school will be awarded $30,000 to either reinstate or improve its music program.

The VH1 Save The Music Foundation was founded in 1997 and has since restored instrumental music education in public schools across the country. It’s donated more than $52 million to 1,964 schools, impacting the education of 2.6 million students.

The students from this year’s award-winning school will receive not only financial support but a live performance by an artist associated with Toyota music.

The Toyota Music Den shared with VH1 presents 30-minute sets by Firefly artists every night of the festival. The shows are small and intimate as the tent only accommodates one or two hundred people.

The Toyota Music Den is located across from the Porch Stage in the Woodlands. Attendees are encouraged to fill out balls for the mosaic and post theirs on social media using #ToyotaGiving to raise awareness about the effort.

“There’s an organic element to raising awareness about this campaign, primarily through on-site activations and the foot traffic of festivalgoers,” Mr. Appelbaum said.

Reach staff writer Ashton Brown at abrown@newszap.com. Follow @AshtonReports on Twitter.

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