Firefly Music Festival nearing sellout; No one-day tickets this year

DOVER — Four-day passes to this year’s Firefly Music Festival are nearly sold out, organizers said Wednesday, adding that single-day tickets will not be sold this year.

In a statement, Greg Bostrom, the director of the music festival, said he has seen an “unprecedented” increase in attendance each year since the inaugural 2012 festival.

The event sold 30,000 tickets in its first year, 65,000 in 2013, 80,000 last year and is now hovering around the 90,000 mark.

Firefly Music Festival, produced by Chicago-based Red Frog Events, will return to The Woodlands of Dover International Speedway from June 18 to 21.

Last month, organizers confirmed that music icon Sir Paul McCartney — one of the biggest names of the festival season — will top the 2015 lineup.

Although it was never a guarantee, every year for the past three years single-day passes ended up going on sale ahead of the festival.

More than 100 acts are booked to play at Firefly this year. Along with Mr. McCartney, The Killers and Kings of Leon are set to headline the festival.

The news that organizers had nixed single-day passes came as a disappointment to some fans, most of whom were interested in catching Mr. McCartney’s performance.

Many took to Firefly’s Facebook page Wednesday afternoon expressing their disappointment, some suggesting

Firefly cut back on the four-day passes sold thus making one-day tickets available, while others understood Firefly’s situation, urging concertgoers to attend all four days or don’t attend at all.

On Wednesday, officials also released more information about the lineup.

Paul McCartney will perform Friday, while Kings of Leon is set for Saturday and The Killers for Sunday.

In 2014, Golden Voice, the producer of Coachella Valley Music & Arts Festival, partnered with Red Frog Events to produce and promote Firefly.

In an interview with Billboard magazine published Wednesday, Mr. Bostrom said he believed Firefly would continue to flourish under the new partnership.

“We want to keep developing the experience to improve every single year,” he said.

“Some years that’s going to be a capacity growth where we’re looking at neighboring lands — how can we make the festival a little bigger and add a new activation we haven’t had in the past.”

A limited number of general admission four-day passes still are available for $299, organizers said.

When those tickets sell out, the price is expected to jump to $329.

“Firefly is about more than just the music,” said Tad Jenkins, Red Frog vice president of customer experience. “It’s about the passionate group of people who join us each year, the amazing environment of The Woodlands, the festival attractions, evenings in the campgrounds, all in addition to the diversity of music and talent that we’ve curated across all the days.”

“This is best experienced across the full weekend and, each year, we get excited to provide these fans the unforgettable summer moments they look forward to at The Woodlands.”

For more information, visit Fireflyfestival.comFirefly lineup.

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