Free Lyft ride vouchers available at beaches

DOVER — Starting Saturday, a limited number of free ride vouchers will be available in Delaware’s beach towns as Fourth of July week approaches.

The Delaware Office of Highway Safety will implement its SoberLift pilot program in partnership with ridesharing company Lyft through July 6. Free Lyft codes (maximum value $15) will be available “for individuals who want a safe ride,” according to OHS, which said more information would be released.

OHS said beach season’s arrival means “there is the potential for a high number of impaired drivers on Delaware’s roads.” In 2017, there were 3,997 DUI arrests, 1,047 DUI crashes and 38 DUI fatalities in Delaware. Of those, 29 DUI crashes occurred during the July 4th holiday week, OHS said.

 To participate in the program, individuals need to text “Soberlift” to 99000 to redeem the discount code. It will be available in Lewes, Rehoboth Beach, Dewey Beach, South Bethany Beach and Fenwick Island. 

This summer, OHS said it will be implementing measures intended to reduce the number of DUI-related crashes and fatalities during the upcoming July 4th holiday time frame.

Through July 2, OHS will be using a three-pronged approach to encourage impaired drivers to make safe decisions by finding an alternative ride home. First, OHS will be supporting an increased and highly visible law enforcement presence, especially at Delaware’s beach towns.

Second, OHS will deploy a paid media campaign to educate the public about the dangers of driving under the influence of alcohol or drugs. A DUI arrest can set you back an average of $10,000 in attorney fees, fines, court costs, lost time at work, higher insurance rates, car towing and repairs, and more. It could also result in the loss of your license and possibly even your job, according to OHS.

OHS said a number of its corporate partners will be sponsoring the Lyft vouchers. OHS said more information would be forthcoming.
“The program is patterned after the highly successful SoberRide program in the Washington, DC area,” says Mitch Topal, OHS Marketing Specialist and Public Information Officer.

“OHS plans to roll the program out statewide in the very near future. We are very appreciative of the Washington Regional Alcohol Program and Lyft for their help and guidance in getting this program from the drawing board to final implementation.

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