Santa Claus to ring in the holidays, Small Business Saturday in Milford

Downtown Milford, Inc, the city of Milford and local businesses invite you to celebrate small businesses with the 10th Annual ‘Small Business Saturday’ on Saturday, Nov. 30 beginning at 11 a.m. in Milford’s Historic Downtown. Small Business Saturday will highlight downtown businesses, restaurants, and the local arts community.

Santa arrives in Milford on Small Business Saturday. The Chronicle/Jennifer Antonik

Small Business Saturday is the kick-off to the Holiday Season and will begin with Santa’s arrival at 11 a.m.  Santa will be coming to town on a vintage fire truck courtesy of Carlisle Fire Company arriving to his Milford home The Santa House on N. Walnut Street. He will be escorted by Milford Mayor Archie Campbell via motorcycle.

Saturday’s Shop Small event will end with the Annual Tree Lighting at 5pm at City Hall.

The festive morning also kicks off the opening of Santa House which will be open Friday’s from 5 to 8 p.m., Saturday and Sundays from 11 to 3 p.m. and Monday, Dec. 23 from 5 to 8 p.m.

Small Business Saturday is a nationwide annual event sponsored by American Express. Since its inception in 2010, Small Business Saturday has been able to increase support for small businesses everywhere, bringing in an estimated $17.8 billion in 2018. AmEx found that, on average, 67 cents per dollar spent at small businesses stay in their local community, according to DMI Executive Director Trish Gerken. As shopping small catches on in communities everywhere, Small Business Saturday goes from cause to a day of community celebration.

There are a lot of ways to participate in the event this year, Ms. Gerken added.

First State Dance Academy will offer a free drop-in hip hop dance class for children ages 6 and up, giving parents the opportunity to go shopping at one of our many small businesses. Irish Rose will the Oliver Hansen Musicians performing outside from 1-3 p.m. weather permitting. Many of the stores will also offer fun games, prizes and discounts.

Reach the Delaware State News newsroom at newsroom@newszap.com

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