Tapping ‘Delaware on Tap’

From left, Sen. Anthony Delcollo, Rep. Bryon Short, CEO of Bellefonte Brewing Co. Neil Shea, Gov. John Carney, Delaware Tourism Director Liz Keller, Sen. David Sokola and Delaware Sec. of State Jeff Bullock celebrate the launch of Delaware on Tap — Visit Delaware’s the new smartphone application version of the state’s Beer, Wine and Spirits Trail. (Submitted photo)

WILMINGTON — In honor of National American Beer Day on Friday, the Delaware Tourism Office (Visit Delaware) unveiled Delaware on Tap, the new smartphone application version of the state’s Beer, Wine and Spirits Trail.

According to the tourism agency, the app is available for free download in the App Store and from Google Play. The app was debuted at Bellefonte Brewing Company in Wilmington with Gov. John Carney, Secretary of State Jeff Bullock, State Sen. Anthony Delcollo and Neil Shea the CEO of Bellefonte.

“Delaware’s more than $3-billion tourism industry is a key driver of the state’s economy, and our thriving craft beverage industry is an important element of that,” said Gov. Carney in a press release. “Finding new and innovative ways to draw Delawareans and visitors into these small businesses helps to ensure the industry’s growth continues.”

Delaware on Tap guides visitors and residents through completing the Beer, Wine and Spirits Trail. After a user creates an account, the app uses geo-location to allow them to “check in” at a site.

Once they have checked in at any ten craft beverage makers on the trail, the user will receive a “prize” from the Delaware Tourism Office — a commemorative glass beer mug. The first 100 people to complete the trail via the app will get a growler cooler bag.

“As the craft beverage industry evolves, so does the Beer, Wine and Spirits Trail,” said Liz Keller, Delaware Tourism Director. “Visitors wanted a smartphone-friendly way to take the trail. We made it happen. Delaware on Tap follows the tourism office’s philosophy of listening to consumers and providing them what they need to enhance their visit to the state.”

The app provides travelers with the opportunity to find what’s nearby, upcoming events, suggestions for places to dine or stay, deals and transportation offerings, including tours and Uber. An in-app photo booth lets users put frames and filters on photos they take along the trail and then helps them post the shots on social media using #DEonTap.

“We work hard to attract potential customers and get information to them,” said Neil Shea, CEO of Bellefonte Brewing Company. “We’re appreciative of the Delaware Tourism Office’s efforts to assist us and Delaware’s entire craft beverage community with that mission. We frequently see visitors who stop in as a part of taking the Beer, Wine and Spirits Trail, and the new app will help even more beer lovers find us.”

The trail started in 2010 with 12 locations — all breweries and wineries. At the time it was called the Delaware Wine and Ale Trail. Since then the trail has grown to include more than two dozen businesses: breweries, wineries, distilleries, cideries and meaderies. The trail passport has racked up 7,200 downloads in seven years — a rate of three downloads every day.

The Beer, Wine and Spirits Trail is one of the Visit Delaware’s five “Trails of Discovery.” The other four trails are: history, outdoor, geocaching and culinary.

For more information, visit the official Delaware Tourism website at visitdelaware.com or call (866) 284-7483.

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