Dover police officer wins social media award

DOVER — Dover Police Department Master Cpl. Mark Hoffman received the Connected Cops Social Media Leadership Award this week at the Social Media the Internet and Law Enforcement Conference, otherwise known as the SMILE Conference.

The conference, held in Niagara Falls, Ontario, Canada, is the third conference attended by the Dover Police

Dover Police Master Cpl. Mark Hoffman, right, receives the Social Media Leadership Award from previous winner Lt. Chris Cook of Arlington (Texas) Police Department. (Submitted photo/Dover Police  Department)

Dover Police Master Cpl. Mark Hoffman, right, receives the Social Media Leadership Award from previous winner Lt. Chris Cook of Arlington (Texas) Police Department. (Submitted photo/Dover Police
Department)

Department. The criterion for the award includes:

“This award is given to the individual officer up to and including the rank of sergeant (or its international equivalent) at any worldwide law enforcement agency who has singularly demonstrated exemplary and selfless leadership in the use of social media to improve public safety and/or enhance his or her agency’s community engagement and reputation.

“This individual is creative, innovative and fearless and shares what s/he knows by mentoring others, participating in public speaking opportunities and leading by example.”

Dover Police Department was nominated along with several agencies from across the globe that have demonstrated an excellent ability to connect with the public they serve. In addition to the Leadership Award, the Dover Police Department was also a finalist in the Excellence in Social Media by Small Agency (150 or fewer officers).

The award came two years from the exact date the Dover Police Department began their use of social media with the launch of Facebook and Twitter. Since then, the department has added a mobile app, Pinterest, Youtube, Instagram, and an improved website to their online resources.

In a news release, the Dover Police Department said it has had tremendous success in the solving and prevention of crime, interaction with the community, and became a household name with the viral “Shake it Off” video in January 2015.

The news release concluded with:

“As a result of their success, the Dover Police Department has a direct line of communication to the public and has been able to release accurate information in a timely manner during numerous emergency situations and major incidents.

“Despite all of the success and worldwide recognition, the goal of the Public Relations Office remains the same; working to improve communication and relationships within the Dover community.

“The Dover Police Department would like to recognize and thank those who follow the department on their various social media platforms, as the success of these programs are ultimately up to the users. Without the cooperation of the citizens of the City of Dover, this would not be possible.”

Reach the Delaware State News newsroom at newsroom@newszap.com

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